Creating a Like to Win Photo Contest
Having a contest on social media can be a lot of fun for you and your followers, but there are several questions to answer before starting including: Who will pick the winner? Could I get sued? How much time will it take to manage? Will it be worth my investment in time and money? Several services have entered the market recently yo help answer these question.
We gave Wishpond a try for our latest Instagram hashtag contest. What we like about Wishpond is its user-friendly interface and the ability to try it out before you signup and enter a credit card number. You can run the contest on multiple platforms including: Facebook, Twitter, a hosted landing page, your website and it's mobile friendly. They provide real-time analytics, allow you to view images before they are made live and facilitate all the voting so it is a fair and unbiased contest. You can optimize your contest for specific goals like collecting email address or increasing your social media followers.
The primary goal for our Apply Responsibly contest was to get people thinking about the proper way to use and dispose of pesticides, especially during a drought. The second was to drive people to an online quiz and the third to gain more social media followers. The campaign centered around the theme of Empower Your Gardening. We looked for a simple hashtag that would be unique to the contest and settled on #eygnow (Empower Your Garden Now). Then we setup our Wishpond page which then could be shared across our social media sites and website. We promoted the contest through Facebook, Twitter and Google ads.
Although the campaign has currently ended, we plan on keeping this hashtag going to promote water-wise gardening and future photo contests. For more information about Apply Responsibly, you can visit their website www.applyresponsibly.com or their Facebook page.
Please feel free to contact us if you would like to discuss creating a social media photo contest for your business or organization.