Why is digital advertising held to a higher standard than traditional?

Why is digital advertising held to a higher standard than traditional?

Our most recent Crow Call features Matt Eagan, co-founder of the Sacramento based digital strategy firm IDMLOCO. Matt and his team work with organizations to create a digital advertising strategy. He shares his thoughts on organic social, utilizing the strengths of digital advertising, taking your ads off optimize and more.

The Nutty Doodle, Bacon Bibs and Social Commerce Success

The Nutty Doodle, Bacon Bibs and Social Commerce Success

Marketers are still trying to figure out the perfect recipe for promoting their products on social. You don't want to oversell, you don't want to undersell — it's hard to find the right balance. Leave it up to two friends hand making dog bandanas to school us all. 

Social Media That's Real, Authentic & Wild!

Social Media That's Real, Authentic & Wild!

Veteran social media manager Jim Morris from the California Rice Commission shares his social media journey, and explains how social has helped the Commission weather one of the most challenging situations the California rice industry has ever faced – a four-year (and counting) drought. 

Book Review: "Growth Hacker Marketing" by Ryan Holiday

Will "growth hacking" replace traditional marketing methods? Ryan Holiday believes so, and he explains why in his book Growth Hacker Marketing. Whether or not you agree with him, this book has some great techniques and suggestions that will improve your next social media campaign.